Infographic: Lateral Integration — Realizing Their Full Potential

Sally Kane is a senior business development manager at Reed Smith LLP. She has over 15 years of legal marketing, business development and communications experience with a proven track record of creating marketing strategies that drive growth and deliver results. Sally is a former attorney and previously served as editor in chief of a suite of international legal magazines, managing day-to-day editorial operations and providing strategic vision for the publications.

Erin Ryan has been fortunate to provide business development and marketing services to three Am Law 100 firms for over 15 years. Her role as senior business development manager at McGuireWoords encompasses many facets, including revenue generation, practice development, coaching, innovation and client relationship management. Ryan received her J.D. from the University of Wisconsin, where she also received her B.A. in journalism and public relations. In addition to being a proud wife, she loves experiencing life’s small wonders through the eyes of her two amazing children.

Kathryn Whitaker has 17 years of experience in legal marketing and business development and is currently the chief marketing officer for Burr & Forman, a law firm of 350 attorneys across eight states. She is a past board member of the Legal Marketing Association and previously served as the Southeast Region’s president. Kathryn is a proud graduate of Clemson University and lives in Charleston, South Carolina, with her husband and two children.